Michael George
Marketing Undergraduate
The Performance Group Limited
Visit the Human Performance Website
Michael joined The Performance Group Limited in July 2009 on an under-graduate placement through the Shell STEP Programme for an eight week project over the summer period. Michael is currently studying Marketing at Lancaster University and is about to start his final year.
Shell STEP is a UK-wide programme that places undergraduates into small and medium sized companies and community organisations to undertake a specific business or technical projects driven by the needs of the host business, enabling them to develop their business through the recruitment of bright, intelligent and talented individuals.
The programme has the dual aim of communicating to small business managers the huge impact an undergraduate can have on their business whilst encouraging undergraduates to consider starting a career within the vibrant small business sector. Over the past 20 years, Shell Step has delivered in excess of 22,000 projects within small businesses throughout the UK.
Michael’s Shell STEP project for The Performance Group is to develop a marketing strategy for our Human Performance brand and our new service, the HR Resource Centre, which is part of our HR Performance brand. In the seven years since The Performance Group has been founded, the company has relied on word-of-mouth for business and his appointment represents an exciting period for The Performance Group in a time of sustained growth. Michael is going to bring academic knowledge of marketing, creative thinking and hard work to The Performance Group.
We were so impressed with Michael's work he has been retained by the company as an Marketing Graduate and supports the The Performance Group in developing it's marketing material during his holidays and breaks from University.
Michael's Shell STEP report was judged the best from over 35 placements within the Beds, Bucks and Herts region and he received a certificate and £50.00 gift voucher for the best report which we matched with a further £50.00 bonus! Below is a picture of Michael with Jim after receiving his award:
