Added Value

Does your agency take the time to reflect on the bigger picture, however small the project? Do they call you to keep you informed of timely opportunities or potential savings you could exploit? Do they do it for your benefit, or is it just "selling up"?

WJP Floyd will function as an extension of your HR department (or even your marketing department on occasion). We make our money from publishers' commission and are committed to offering you the majority of our services at little or no cost. More than that, we will always be exploring new ideas and approaches to benefit you.

A Real Alternative

You want a recruitment advertising agency you can trust. What are your options?

You can go with the big boys (and feature some way down their list of priorities).

You can choose a small, breakaway agency instead. (Just bear in mind that your contact will be trying to handle everyone and everything else at the same time.)

Or you can look for an agency that offers the best of both worlds: the resources, contacts and media buying power of a large organisation, with the proactive attitude and consistent personal service of a smaller, more dedicated operation.

And if you think that sounds like an interesting alternative… you've found us!

Contact Us

WJP Floyd is a full-service advertising agency specialising in recruitment marketing and related employee and business communications - across both the commercial and voluntary/not-for-profit sectors. Based just off Fleet Street in Central London, we work in close partnership with clients on a National scale. Our parent company, The Mediaforce Group, also has offices in London, Manchester and Edinburgh.

To discuss any aspect of our services - or any future requirements you may have - please call Joe Rodgers, Managing Director, on 020 7832 1540. We look forward to meeting you and proving to you that our people really do make the difference.

Creative Services

What does your agency mean by "creativity"? Big, expensive images and the promise of end-of-year awards? Or genuine originality of thought and execution which creates the right impact and produces the right results?

At WJP Floyd, we believe that creativity is an all-inclusive process - which is why we place such an emphasis on briefing work in accurately, overseeing every stage of its production and, if appropriate, testing it in advance and following it up when it has started to generate response. It is also why we use only professional copywriters, designers and typesetters with specialised experience: people who know how to balance originality with relevance to the target audience.

Media Planning & Buying

Is your chosen media really the most appropriate - or is it just the "usual" solution? Has your agency considered less conventional, more cost-effective alternatives? Have they achieved year-on-year reductions on most client budgets? We have.

At WJP Floyd we make it our business to provide you with all available media options, supported by cost indicators, analysis of the strengths and weaknesses of each title or medium, plus our own recommendations and reasoning. We offer expert research and planning and proven buying power across national, regional, local and trade press, cinema/TV/radio, outdoor posters and doorstep leaflets, as well as the internet, SMS direct messaging and 'virtual mailers'.

Research

Is your agency doing all it can to place your needs in context? How does it identify the right target audience and the right message? Does it employ quantitative research to assess trends and qualitative research to analyse opinions?

WJP Floyd monitors specific media to establish movement within a market or geographic area, and to glean indicators of salary and remuneration. We can also provide access to national salary studies and conduct focus groups to test solutions. As research is integral to our recruitment process, we generally provide this service free of charge, although in-depth projects may incur some costs.

Response Handling

Are you making the most productive use of your time in handling every aspect of the response to your advertising? If you have someone handling it for you, are they exploiting its full potential - and providing you with the complete picture?

WJP Floyd's in-house Response Handling offers a flexible range of services including full capture of applicant details, establishing a database, copying and collating materials, and despatch by post on the day of receipt. We can also accept e-mail applications, receive and batch returned applications, perform equal opportunities monitoring, and send out follow-up letters on your behalf - even establishing why people may have requested a pack yet failed to return it.

Results

Did you find the people you wanted for the right price? Was the advertising intelligent enough to "de-select" unwanted applications and spare your response handling? Did your agency also seize the opportunity to market you as an employer of choice - aiding staff retention and starting a trickle effect of future applications?

At WJP Floyd, we provide quantifiable results - supported by precise management information. The achievements we're proudest of are not our awards but reduced cost-per-hires and conversion rates or increased employer brand awareness. Those are what keep our clients coming back to us year after year.

Service

Can you pick up the phone and talk to a dedicated account manager who knows and understands your organisation and its needs? Is it the same person you talked to last time? Is it the same person who originally presented to you?

At WJP Floyd, our structured team environment and low staff turnover mean that we can guarantee consistent client service. We do our utmost to establish mutually beneficial long-term relationships with our clients. We know that you will judge us on every single job we do for you - so we don't believe in bringing out our "big guns" for key presentations and then delegating day-to-day work to juniors.

Trust

Can you rely on your agency to act in your best interest at all times? Can you rely on them to tell you the truth?

WJP Floyd aims to be a true and trusted business partner by adding real and measurable expertise and assistance to the recruitment process. Ask to talk to our clients and they will tell you. We are proud of our reputation for honesty. If we advise you on a course of action, you can be sure that we have considered your bottom line, not just ours. We even consider it our duty to advise you not to do things - such as wasting money on a big creative ad when it is not needed.